True School Entertainment
THE Premier Connection for “Classic Hip-Hop Artists”
On The Origins of Odad Truth Records:
It started with Daddy-O emailing me some songs and saying, “Give them a listen. I’m just curious what you think”. I was already managing him, and we were focused on booking him at colleges and speaking engagements, as that was the original direction he wanted to go. Mind you, Daddy-O has never stopped being an artist. However, he will tell you, he had reached a point where he wasn’t really thinking about performing so much as teaching. At any rate, I listened to the music and about came out of my chair after the first record. I called Daddy-O and asked “Why in the world are we sitting on these???” He replied, “I’M not sitting on ANYTHING…..YOU make the numbers, I’ll make the colors.” So, I set about the task of doing something I had never done before…shopping an album! Now, I’m the kind of cat that finds “I don’t know” or “I don’t know how” to be lame excuses. “I don’t have that information, but I will find out” on the other hand, is different. I had no idea how to shop an album, but I DO have almost 20 years of being in this industry and have made many friends who are Hip-Hop Legends. So, to get the info I needed, I reached out to Chuck D. “I have this album from Daddy-O that I want to start shopping. What’s the first step I need to take here?” MistaChuck wasted no time in responding, “You and Daddy-O become a label and put the album out yourself.” I said, “Bro, I’m a knock-around guy and a publicist. I know NOTHING about running a record label“. His response was “Become a label. Put it out yourself, SPITdigital can distribute it on RCSMusic andITunes” or words to that effect. Well, when someone of the caliber of Chuck D says “become a label”, a wise man heeds that advice. Here was my assumption…. I know Hip-Hop intimately and I am SURROUNDED by Hip-Hop veterans with all the experience in the world….how can I lose?? That first album became #EverybodyButKRS
Professor Daddy O
On The New Album:
I describe it as “An overdose of Black misery”, a description of countless senseless killings, and the pain of the black community in 2016. People are hurting, and seldom is there a voice of reason or protest. “The Odad, The Gun & The Children” is an audio/visual depiction of a culture under siege. Produced exclusively by Bamba Nazar, this multi-level sonic experience takes listeners to the land of justice with no return. Once again, this is dedicated to the lives of Michael Brown, Trayvon Martin, Eric Garner, Donte Hamilton, John Crawford lll, Ezell Ford, Dante Parker, Tanisha Anderson, Akai Gurley, Tamir Rice, Rumain Brisbon, Jerame Reid, Tony Robinson, Phillip White, Eric Harris, Walter Scott, Freddie Gray and Sandra Bland and others not mentioned here. As an MC, professordaddyo gets as autobiographical as political on “The Odad the Gun & The Children.” It is loud and truthful, and raises a question we seem to be afraid to ask: should we arm our children?
Daddy-O rolls out in the spirit of Newton, Cleaver and Seale. In this time of police beastiality, its PAST time for an MCee to stand up and utilize their voice to address this social injustice, and Daddy-O is doing the damn thang! Pay attention, because this MUST be addressed. The Honorable Minister Louis Farrakhan HIMSELF, has addressed hip-hop artists to go in, and “we’ve got your back”……Here goes Daddy-O, leading the charge!